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Why didn’t this toy come in a reusable bag?

toy in bag

It would have been greener, of course.

But it also would have:

  • made a nicer toy
  • had strong branding for the product
  • generated more word of mouth (after the box is gone, how is a kid supposed to remember what these are called when talking to his friends?)

All that for a 50 cent bag.

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