See Andy's other stuff:

Contact Me >>

Why it’s wrong to pay for blog posts #2

Huffington Post put the story on the home page today – link

A great discussion on the original post from Sunday – link

The on-air interview with On The Media – link

Responding to various questions/feedback I have received:

1. Yes, this is incredibly complicated. To understand how to handle various situations, use the Blog Council Disclosure Best Practices Toolkit

2. No, I am not saying bloggers can’t get paid for their work. I’m saying that it’s wrong to mix editorial with advertising.

3. In my personal opinion, working with IZEA, PayPerPost, and Magpie is horrible. You risk public humiliation for yourself and your company. Turn their salespeople away at the door.

4. This issue is not a matter of opinion, it’s the law. The FTC, the UK, WOMMA, the Blog Council, and every journalistic ethics standard agree.

Here is a quick video tutorial on the right way to handle disclosure:

[contact-form-7 id="27185" title="contact-form 3 TellAFriend-Post"]