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Why you should give away a lot of free stuff

Because you never know when someone is going to show it to a friend.

Give away samples, handouts, shirts, stickers, toys–everything.  Most will never be seen again, but every so often you get a big score.

I sent 300 copies of my word of mouth marketing book to the BazaarVoice Customer Summit. One of them showed up on Ze Frank’s show on

(Watch Ze — he’s one of the smartest and funniest people I know. I talk with Ze here about why viral marketing is a myth.)

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