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Word of mouth really is this easy

I make a decent living teaching companies how to do word of mouth marketing.  But I have no idea why anyone pays me — I keep telling everyone that it is EASY. 

Just make people happy and give them something to talk about.

One of my all-time favorites is this simple email Zappos has been sending for years:

Dear Andy Sernovitz,

Good news!

Although you originally ordered Standard (4 to 5 business days) shipping and handling, we have given your order special priority processing in our warehouse and are upgrading the shipping and delivery time frame for your order.

Your order will ship out today and be given a special priority shipping status so that you can receive your order even faster than we originally promised!

Please note that this is being done at no additional cost to you. It is simply our way of saying thank you for being our customer.

Thank you!

Zappos.com Customer Loyalty Team

cs@zappos.com

Every time someone gets this email they tell a friend.

RIGHT NOW go find a single, simple thing you can do to thrill your customers.

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