See Andy's other stuff:
When a dry cleaner offers a free cleaning to someone going on a job interview, it’s not just a promotion.
It’s an honorable, human gesture that says something good about them — and why you should support them as more than a business, but a member of your community.
What true service can you provide to your community?
(Here are some more examples: 1 | 2 | 3 | 4 | 5 | Google )
P.S. I hope my great-grandfather, a Memphis dry cleaner, would have done the same.
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I teach word of mouth marketing. My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Learn how to rally fans for your business, your art, or your cause.
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I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.
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