See Andy's other stuff:
The heater in my hotel room was broken. (It happened to other folks, too.)
But there was a nice spare blanket in the closet.
It could have been an angry scene for the hotel. But instead, a $10 blanket and some clever thinking saved the customer experience.
Lesson: Is there something you can do for $10 to pre-empt or prevent customer unhappiness?
My company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world's biggest companies, including SocialMedia.org.
I teach word of mouth marketing. My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Learn how to rally fans for your business, your art, or your cause.
Book site | Amazon
I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.
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