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You forgot to ask if I wanted more

I was on a flight with wireless internet.

I booted up, checked it out, and decided I didn’t want to spend the money for this flight.

But I might next time. By checking out their page, I gave them a huge hint that I’m a qualified prospect.

Too bad they didn’t ask for my email, or offer a coupon, or give me the opportunity to give them my name. The sales lead literally flew away.

Lesson: Getting permission to follow up is your first goal with any contact with a prospect.

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