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You should pay me …

Holiday Buy Now GC PromoI just got charged $3.50 to buy a gift certificate from a store. That's not right.

They should be paying me and thanking me instead.

When someone gives a gift certificate from your business–they are doing your marketing for you.  They are doing you a favor by bringing you a new customer, and even paying for their friend's first purchase.

You should consider how much you saved in getting a new customer–and REWARD the person who brought them to you.  Lettuce Entertain You restaurants in Chicago gets it right.  They give you a $25 gift certificate when you buy one for a friend.

Lesson: How can you encourage your customers to bring their friends?  How many gift certificates should you give away?

(A similar story from Ben and Jackie)

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