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“Your opinion counts…”

Does it really?

I get that headline on an email survey every 90 days from my DVR company. For several years.

But after filling out a few surveys and never hearing back from them, I really doubt it.

If you want people to participate, you need to reinforce the participation. You need to show them that what they do matters.

For a survey, I’d suggest:

  • Sharing highlights of the survey results
  • Sending a thank-you note
  • Explaining how past surveys resulted in product improvements
  • Providing a small gift

For what you do, there’s probably an equally easy list of things you can try.

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