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You’re already making it — why not make it remarkably?

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day.

These days, it’s not that unusual for a store to sell something “artisan,” organic, locally grown, or environmentally friendly. But one ice cream shop in LA that has all of these things is standing out for a different reason: Their ice cream is churned by bicycle.

The Peddler’s Creamery hires cyclists to peddle a stationary bike at a consistent pace to help make the ice cream they sell in small batches (apparently, they have to have a pretty good cadence). It’s not only a part of their passion for making the process more environmentally responsible, but also a great word of mouth topic.

peddlers creamery
Photo from Cool Hunting.

What can you change about how you make your stuff to make it something people will talk about?

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  1. Saturday Morning Sprinkles: Retro Technology Made of Legos Edition - May 5, 2014

    […] a stationary bike at a consistent pace to help make the ice cream they sell in small batches. Andy Sernovitz asks, “You’re already making it — why not make it remarkably?” A good question for us […]