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I use two really great products from 37signals:

  • Backpack – a simple organizer for notes and task lists
  • Basecamp – a message board/project management system for small groups

They each start free. You get a ton of use and a ton of value immediately.

Then, when you need a little extra, you pay a little extra.  I paid $5 to upgrade Backpack to let me store more pages.  I paid $12 to put more projects in Basecamp.  The value was proven.

It was such a small amount of money. I was happy to do it.  It took 3 minutes.

Now I’m paying them $17/month, $204/year.  They have no marketing budget, no salespeople.

Lesson:  How easy is it for people to give you more money?

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