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Free popcorn

Last time we went to the movies they were handing out empty popcorn bags.  You could just go to the snack bar and get a free popcorn.

I started telling my (very smart) wife, "What a great word of mouth promotion. Everyone will tell their friends that this is the theater that has free popcorn nights!"

But as we stood in the 10-deep lines to get our free popcorn, she said, "It’s not about word of mouth.  It’s a fantastic way to sell $4 sodas."

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