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#6.00: The “Welcome Back” Issue

“Damn I Wish I’d Thought of That” is back — now with extra usefultude! It’s good to see you again.

1> New and improved

1> New and improved

Your friendly newsletter will be as great as ever, with these added bonus features:

* It’s a blog, too. You get frequent posts and RSS to supplement the weekly emails.

* More about word of mouth marketing. I’ve always written about great ways to get people talking; now it’s the focus of the newsletter. You’ll learn fun, fast, cheap ways to be remarkable and get people talking.

2> Hey, Andy … where have you been?

I’ve been evangelizing evangelism.

I spent the last three years creating the Word of Mouth Marketing Association (nr_, which has revolutionized the world of consumer-driven marketing. Check it out and join.

Now I’m the Word of Mouth Marketing Guy.

3> What about your new book?

Thanks for asking! Check out “Word of Mouth Marketing: How Smart Companies Get People Talking.” Seth Godin wrote the Foreword and Guy Kawasaki wrote the Afterword.

Ad Age Editor Jonah Bloom said, “Seriously, this one’s worth your time.”

Book Web Site | Amazon

Here’s what this book is about:

* It’s the simple, back-pocket, straightforward-but-not-for-dummies guide to getting started with word of mouth marketing.

* It isn’t a textbook. It is a quick, practical tool for any size business. I wrote it as much for the owner of a restaurant as for a marketing executive.

* It’s an ethics lesson for every business.

* It is full of simple, practical ideas and tons of real-world examples.

You’ll learn the five essential steps that make word of mouth work and everything you need to get started using them. You’ll understand the real purpose of blogs, communities, viral email, evangelists, and buzz — when to use them and how simple it is to make them work.

You’ll learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. You’ll understand why everyone is talking about a certain restaurant, car, band, or dry cleaner — and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion — and why some multi-million-dollar advertising campaigns fail to get noticed.

I want everyone to learn the gospel of word of mouth marketing — not only because it works, but because companies that understand word of mouth also understand how to treat their customers better. We all win in a word of mouth world.

Book Web Site | Amazon



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