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Live: PR News Webinar with John Bell

Hear me live with Ogilvy PR’s John Bell (blog) on a live webinar from PR News.

It will be a great seminar, specifically focused on how PR experts can generate word of mouth

PR News Webinar
June 20, 1:30 to 3:00



Now more than ever, knowing how to engage your customers and foster
brand enthusiasts is what will separate your organization from your
competitors. Recognizing that word-of-mouth marketing is a powerful and
cost-effective tool in your communications arsenal, PR News has
designed a nuts and bolts workshop to help you build your reputation
and bottom line through savvy Word of Mouth strategies.

Word of mouth is such a commonly used phrase, but the truth is, very
few companies are effectively using this tactic to advance their
standing in the marketplace.  Spend 90 minutes at this June 20th
Webinar and you’ll see how Word of Mouth will work for you.

At this Webinar, you’ll get case studies of companies using word of
mouth marketing to boost reputation and sales and you’ll learn how to:

  • Identify the Influencers in your markets
  • Create and maintain customer evangelists
  • Execute effective viral marketing  communications
  • Implement Online vs. offline word of  mouth tactics
  • Use online conversations to spread your  company’s message
  • Use Social networks to your advantage
  • Set up online communities, loyalty  programs, blogs and other WOM techniques
  • Learn the 5 steps of a good viral  campaign — Talkers, Topics, Tools, Talking Parts and Tracking
  • Boost sales through Word of Mouth PR and  marketing
  • Make PR lead the conversation with  customers and other stakeholders
  • Measure your word of mouth techniques
  • Choose the best low-cost tools for  tracking Word of Mouth


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