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A great promotion

Here’s a fantastic fun direct mail promotion from Leapfrog.  I got one of these letters in the mail (in an unmarked envelope) each day for a week.   (Click for a close-up.)

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  1. Howard Mann August 8, 2008 at 8:48 am #

    That is a GREAT mailer campaign. I was disappointed when I went to the URL as it is totally unclear what they sell, why I should care and how I could share the story. Not great if after describing the great campaign I end the story with “…I have no idea what the company does.”
    A shame they did not think it all the way to the end of the experience.

  2. Scott Townsend August 8, 2008 at 9:30 am #

    I was thinking the same thing as Howard Mann above.

  3. Erica DeWolf August 8, 2008 at 5:43 pm #

    This is a great mailer- really leads you to want to go to the site! However, I agree with Howard- the landing page for this mail campaign is disappointing. There’s a disconnect and lack of consistency from the intriguing mailers to the web site.
    However- this goes to show you that marketing with snail mail is NOT dead.

  4. Eric Beato August 10, 2008 at 12:23 am #

    Not only do I not know what the company does, but I can’t get past the major typo right at the top of the landing page.
    What the heck is “we prodived you …”? It’s complete lack of attention to detail, that’s what it is.
    It’s one thing to have a cute marketing gimmick, but if you screw it up, it backfires. Now, I have a totally negative reaction of this company — whatever they do.

  5. AGS August 18, 2008 at 6:14 am #

    I agree. I was intrigued enough to go to the website then was bored by the video. the video also gave me the impression this is a mom and pop operation. Great teaser, bad follow through.

  6. Reba Hilgers August 23, 2008 at 10:16 am #

    Here’s my take…I agree with all of the above comments – the information is very convoluted and having come through the “old school” of MLM, I suspect something along those lines. I tried to work my way through the maze to figure out what the actual product was and you just always end up back to the “leave your contact info and we’ll get back to you.” The fact that they keep referring to “reselling” and “extra income streams” pushes my “red flag button”! Or it may just be a very slick info gathering ploy?? Oh, and the typo drives my crazy too!! How can you have a typo in header?

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