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About me

Hi, I’m Andy Sernovitz, and this is my blog.

Here’s my story:

I’m CEO of GasPedal, a word of mouth marketing consulting firm. We also run the Blog Council.

I’m author of the hot and sexy book Word of Mouth Marketing: How Smart Companies Get People Talking. Seth Godin wrote the Foreword and Guy Kawasaki wrote the Afterword.

I’m a professional speaker. (See me live – upcoming appearances.)

I teach Word of Mouth Marketing at Northwestern University’s Medill School of Journalism. I used to teach Internet Entrepreneurship at University of Pennsylvania’s Wharton School of Business.

I was a founder and CEO of the Word of Mouth Marketing Association, which made this idea of consumer-friendly, consumer-controlled marketing into the #1 most important marketing phenomenon. I left WOMMA in 2007 to return to private life (here’s why) — I’m now the “President Emeritus.”

In past lives: I founded and ran the Association for Interactive Marketing, the big trade group in the dot com days; was an email marketing guru, ran a business incubator; started some startups; sat on some boards.

I was on Da Ali G show. I walked 32 miles around the perimeter of Manhattan. I saw the Grateful Dead many times and Whitesnake only once.

I have an amazing wife and two wacky kids.

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