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AccuQuote’s video case study: “Social Media for the Analytic Marketer”

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Minneapolis:

Sean Cheyney’s big idea: “Measuring the ROI of social media doesn’t have to be a distant fantasy.”

In his case study, Sean shares how AccuQuote uses tools like Feedburner, Google Alerts, Twitter Search, and Twitter and WordPress API’s to track engagement and reach. Sean also covers how they’re able to show that 2% of their leads are coming from blogs, and how they’re tracking social media partnership leads through unique links.

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