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Aha! #1: Social media strategy from Nick Ayres of The Home Depot

BlogWell New York We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world at BlogWell, and these videos give a good taste of that.

To hear case studies from Nokia, GE, Johnson & Johnson, Tyson Foods, Robert Wood Johnson Foundation, Coca-Cola, Microsoft, and Turner Broadcasting System at BlogWell New York, click here to register and learn more.


Nick Ayres’ big idea: Social media gives us the opportunity to create lasting brand differentiation.

In this presentation, Nick describes how social media makes it possible to recapture the attention of existing and “on the fence” customers, to connect with a completely new set of customers, and to engage employees in ways that are relevant to their lifestyles.

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