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Aha! #2: Social media strategy from Lee Aase of Mayo Clinic

BlogWell New York We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world at BlogWell, and these videos give a good taste of that.

To hear case studies from Nokia, GE, Johnson & Johnson, Tyson Foods, Robert Wood Johnson Foundation, Coca-Cola, Microsoft, and Turner Broadcasting System at BlogWell New York, click here to register and learn more.

Special thanks to our lead sponsor, nGenera, for help making BlogWell possible.


Lee Aase’s big idea: Social media is a natural extension for a brand built on word of mouth.

In this presentation, Lee Aase describes how the Mayo Clinic, a brand that has traditionally relied on word of mouth, made a natural progression into social media, beginning first with podcasts before moving into blogging, Facebook, and their own YouTube channel.

(Click the video below to watch the case study. To see the slides and audio of this presentation, click here.)

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