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Aha! #3: Social media strategy from Ron LaBrec of the US Coast Guard

BlogWell New York We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world at BlogWell, and these videos give a good taste of that.

To hear case studies from Nokia, GE, Johnson & Johnson, Tyson Foods, Robert Wood Johnson Foundation, Coca-Cola, Microsoft, and Turner Broadcasting System at BlogWell New York, click here to register and learn more.

Special thanks to our lead sponsor, nGenera, for help making BlogWell possible.


Ron LaBrec’s big idea: Social media can be an important communication tool in government and regulated industries.

In this presentation, Ron LaBrec describes how the U.S. Coast Guard, a military service, federal regulatory, and law enforcement agency applies social media tools for not only the Coast Guard public affairs program, but for internal and external communications.

(Click the video below to watch the case study. To see the slides and audio of this presentation, click here.)

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