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Aha! #4: Social media strategy from Lizzie Schreier of Allstate

BlogWell New York We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world at BlogWell, and these videos give a good taste of that.

To hear case studies from Nokia, GE, Johnson & Johnson, Tyson Foods, Robert Wood Johnson Foundation, Coca-Cola, Microsoft, and Turner Broadcasting System at BlogWell New York, click here to register and learn more.

Special thanks to our lead sponsor, nGenera, for help making BlogWell possible.


Lizzie Schreier’s big idea: Getting corporate buy-in for social media is all about education and sales.

In this presentation, Lizzie outlines her five tips for getting buy-in from your legal team, which include compiling relevant facts and statistics, educating the team on social media basics, framing social media in legal terms, starting with baby steps, and using initial success as proof-of-concept for larger social media initiatives down the road.

(Click the video below to watch the case study. To see the slides and audio of this presentation, click here.)

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