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Aha! #6: Social media strategy from Adam Moffat of Molson

BlogWell New York We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world at BlogWell, and these videos give a good taste of that.

To hear case studies from Nokia, GE, Johnson & Johnson, Tyson Foods, Robert Wood Johnson Foundation, Coca-Cola, Microsoft, and Turner Broadcasting System at BlogWell New York, click here to register and learn more.

Special thanks to our lead sponsor, nGenera, for help making BlogWell possible.


Adam Moffat’s big idea: Sometimes you just have to go for it!

In this presentation, Adam covers how Molson has innovated with their brands through online marketing, was the first beer brand to partner with Facebook, manages a large digital database, and grows their longstanding “Molson Insider” network.

One of Adam’s big messages is that to get started in social media, sometimes you just need to jump in and see what works. While successful social media ultimately requires time and investment, it pays to start small and test lots of things. Molson began with a single website nearly 15 years ago and now has more than 19 websites, a huge database of fans, and is involved in blogging, YouTube, photosharing, and Twitter.

(Click the video below to watch the case study. To see the slides and audio of this presentation, click here.)

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