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"Pasteurized process Brie-type flavorSCAN0008 ingredients"


That's the first ingredient.

So why is the container so obviously designed to deceive people that this is a regular, round Brie?

Lying to people is not a good business strategy.

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  1. Mary Ellen April 20, 2009 at 7:46 pm #

    OK, that is just gross.
    And I can’t see what the benefit of this is to the company. If I accidentally pick this up, thinking it’s Brie, I’m just going to be PISSED when I get home and discover otherwise. No matter how cheap it was.

  2. Jon April 20, 2009 at 8:22 pm #


  3. Gui W. April 21, 2009 at 2:18 pm #

    Andy, I think you’d really appreciate a book I just finished reading. It’s “In Defense of Food,” by Michael Pollan.
    One of the things he writes about is how labeling has deteriorated to the point that essential things like butter and cheese can be labeled “spread” when they do not contain any of the real stuff. This is due to changing of FDA regulations, where previously such foodlike items had to be labeled “imitation,” that’s no longer the case.
    Cheesy indeed!

  4. Andy Sernovitz April 21, 2009 at 3:08 pm #

    I love that book! It’s why I wrote this post.

  5. Susan Martin April 21, 2009 at 5:55 pm #

    Yum, I think I’ll have some with my imitation crab tonight…

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