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Aha! #8: Great Ideas from Tim Collins and Ed Terpening of Wells Fargo

We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you. 

We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, Mayo Clinic, Procter & Gamble, Walmart, Sharpie and the U.S. Coast Guard. Learn more.

Tim and Ed's big idea: Be where your customers are.

For Wells Fargo, social media is not about the tools.  Instead, social media is another way to have a dialogue with its customers. Joining the conversation can humanize the brand, but it requires advance work to listen, learn, and know the culture.  Small "test and learn" initiatives" can be a great start rather than jumping in with a loud splash.

Watch Tim and Ed's video:

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