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Aha! #8: Social media strategy from Stan Joosten of Procter & Gamble

BlogWell New York We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world at BlogWell, and these videos give a good taste of that.

To hear case studies from Nokia, GE, Johnson & Johnson, Tyson Foods, Robert Wood Johnson Foundation, Coca-Cola, Microsoft, and Turner Broadcasting System at BlogWell New York, click here to register and learn more.

Special thanks to our lead sponsor, nGenera, for help making BlogWell possible.


Stan Joosten’s big idea: Social media is not a bunch of “shiny objects,” it is technology that facilitates interaction between people.

In this presentation, Stan explains how this provides companies great opportunities — and challenges — to find their voice within this medium. Hear how P&G’s brands integrate social media into their marketing activities, what lessons they’ve learned, and how these efforts have made them better able to serve their consumers.

Focusing on the fundamentals of listening, talking, energizing, supporting, and embracing, Stan covers how P&G uses this framework to understand their customers, provide value, and open up.

(Click the video below to watch the case study. To see the slides and audio of this presentation, click here.)

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