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Anthrax and uranium are organic and natural

Marketers: Exaggeration doesn’t help you.

Puffery, fine print, and good old-fashioned BS erode trust in you, your brand, and all businesses. 

Greenwashing is the latest form of lying.  Stop claiming "organic and natural" has some sort of health benefit, unless it really does.  Yes, you can argue that corn syrup comes from corn.  So does ethanol. Is ethanol healthy?

Everyone pays the price when you exaggerate just a little to sell one more thing.  Each time a customer sees through your latest trick they trust you a little less.

Long term: you lose.

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