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How do you make your customer feel like a rock star?

Surround them with paparazzi.

This is one of the best trade show tactics I’ve seen in years:  I’m walking down the hall at eBay Live and I suddenly get swarmed by paparazzi.  They wanted my autograph, they had microphones and cameras. It was fun.

They were promoting a marketing web site by eBay star Janelle Elms called Her strategy? Make her customers feel special.

Here they are interviewing me:

Here is me interviewing them:

Janelle explains the whole thing:

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