See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Word of mouth for boring stuff

Seth Greenberg from Intuit generates amazing word of mouth for an amazingly dull product: TurboTax. 

As part of a complete word of mouth program, they did video contents with Vanilla Ice and Jay Mohr.  Consumer response was fantastic, and eager promoter were thrilled to participate.

They got 100,000+ blog posts for tax software. 

Why? People want to help other people.  People want to share solutions. People want to have fun.

Most important: This campaign made real money, and each word of mouth post resulted in measurable sales bump.

Watch my interview with Seth from the BazaarVoice Social Commerce Summit:


Email to a friend:

Privacy: We won't save or reuse these emails.


Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again