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Word of mouth for boring stuff

Seth Greenberg from Intuit generates amazing word of mouth for an amazingly dull product: TurboTax. 

As part of a complete word of mouth program, they did video contents with Vanilla Ice and Jay Mohr.  Consumer response was fantastic, and eager promoter were thrilled to participate.

They got 100,000+ blog posts for tax software. 

Why? People want to help other people.  People want to share solutions. People want to have fun.

Most important: This campaign made real money, and each word of mouth post resulted in measurable sales bump.

Watch my interview with Seth from the BazaarVoice Social Commerce Summit:


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