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Are you rewarding the right behaviors?

CIMG0472Why are there express lanes for people who buy a small amount of stuff?

We should have express lanes for people who buy a ton of stuff. 

How about this:  If you fill your cart over to the top, you get to use the SuperLane!  The SuperLane will give you 2 cashiers, 2 baggers, and a fresh cup of coffee waiting to get you on your way.

The lesson:  Find ways to reward the folks spending $200 instead of $20.

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