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Ask your customers to review you after every sale

Reviews on your website build customer trust and increase sales. We’d all rather buy from companies and products that are well-recommended.

How do you get more reviews? Just ask.

Send a reminder email asking for reviews after each order. Take a look at this great example that Costco sent me:

  1. Give a clear call to action: “Write a review!”
  2. Show the benefit: “Reviews help us provide you and all Costco members with better products and service.”
  3. Make it easy: Instructions are right in the email.

(Disclosure: Costco is a client and their reviews are powered by Bazaarvoice, where I’m an advisor.)


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