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Great follow-up turns a one-time buyer into a long-term customer

I called a cab in a new town, which is a do-it-and-forget-it experience for most people.

So how does the cab company get me to remember them?

They didn’t just email the order confirmation. They focused on earning the next sale.

The email had coupons and an invitation to install their app on my phone. Great move — once I install it, they are likely to be the only cab company that I have handy for the next order.

How can you change your post-sale follow-up to get a customer to remember your name?


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