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Be all about one great thing

sticky ass glueDo I need to tell you twice what these guys sell?

Simplicity is the best marketing.

Let people know what you do – clearly and completely. When you uncomplicate the message, you own an idea and you’re top of mind when someone needs a product like yours.

Simplicity is the secret to referrals.

Even better: When you keep it clean, it’s easy for people to refer you to their friends because you’ve given them an easy idea to share.

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  1. Rob Bunting December 29, 2012 at 9:53 am #

    Great advice Andy. A simple, clear and compelling marketing message that is easy to understand and communicate to others goes a long way in effectively promoting a product or service. It’s pretty clear what these guys sell, and I’m inspired to go back and make sure the benefits of my services are as easy to understand as this product.

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