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Would you walk into a sales meeting and poop on the floor?

Probably not. (Not a great first impression.)

So why do so many marketers think that it’s OK to add prospects to an email blast list?

Here’s the message you send when you do that: “I’m a selfish, lazy marketer who would rather spam prospects than do the work to make a proper, personal sales call.”

Yes, spam. If you put someone on a list that needs an unsubscribe option — without their advance permission — you’re a spammer.

Why would anyone in their right mind buy from someone so inconsiderate or incompetent?

When you spam a fresh prospect, you just pooped on the sale.

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