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Be totally different — Love the IRS

Want to break through the advertising clutter? You need to be totally different in every way. Not another ad, not another list of benefits — something that makes people say “whoa!”

Love or hate the IRS, you’ll definitely have an opinion about this promo from Webroot. I’m not sure I get the connection to Webroot’s products, but they got me to take a look.

Company Calls on Consumers to Show Tax Workers the Appreciation They So Richly Deserve

clip_image001March 7, 2011, Boulder, CO – In honor of Tax Day this year, Internet security company Webroot® is offering taxpayers nationwide the unique chance to send a little love to the IRS along with their tax returns.  To take part in Webroot’s free “Get on the IRS’s Good Side” promotion, consumers simply visit Along with the opportunity to download Webroot Antivirus with Spy Sweeper® 2011 (SRP: $34.95), customers are invited to add a little sugar  to their 2010 return by choosing one or all of the following options to participate (no purchase necessary):

1. Send a Flower – Show their appreciation to the IRS for their hard work by adding a flower and their name (optional) to a giant bouquet that will be delivered on Tax Day, Monday, April 18, 2011 to IRS commissioner Douglas H. Shulman.

2. IRS Appreciation Stamps – Let the IRS know how much their dedication is appreciated by using a specially-designed “love stamp” to mail in tax forms.

3. “Like” The IRS on Facebook – Thank them for their time this tax season using the ultimate social media forum.

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