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Best word of mouth campaign of the year: The Salad Sharing Shirt

Noodles & Company nailed it with this amazing idea:

  1. The first 50 visitors to each store get a free salad.
  2. They also get a T-shirt that lets 10 of their friends get a free salad.
  3. The shirt gets passed along from friend to friend.
  4. Each friend probably isn’t eating alone, so they bring a group of customers.
  5. Everyone can follow the shirt as it moves around town on a special website.

This is word of mouth marketing at it’s best. It’s inexpensive, creative, and measurable.

And everyone involved is having fun.


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