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BlogWell aha! #2: Social media strategy from Nestor Portillo of Microsoft

Come to BlogWell: How Big Brands Use Social Media on June 23 in San Francisco where you’ll hear Dell, Cisco, Wells Fargo, Intuit, SAP, General Mills, Kaiser Permanente, and Pepsi share case studies on how to create a fantastic social media program.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell New York:

Nestor Portillo’s big idea: “Let the people who are using your products help you improve them”

In his presentation, Nestor describes how to capture the voice of your customers and incorporate it into your product or service by engaging influencers and using social media analytical tools, as well as how letting fans share feedback improves customer loyalty.

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