See Andy's other stuff:
Would someone design a shoe, a shirt, or a sweater with your logo on it?
When you have a great brand, it extends beyond your products — it becomes an emotion and a feeling that people want to extend to everything.
Pantone sell colors. As abstract as it gets.
But the brand is so powerful that people are lining up to buy mugs, bags, and shoes.
You know you’ve done a good job when your brand has meaning, even on products that have nothing to do with what you sell.
My company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world's biggest companies, including SocialMedia.org.
I teach word of mouth marketing. My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Learn how to rally fans for your business, your art, or your cause.
Book site | Amazon
I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.
©2023 GasPedal LLC All rights reserved. 3616 Far West Blvd. Suite 500 Austin, TX 78731 512-651-4800
