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The power of a great brand

Would someone design a shoe, a shirt, or a sweater with your logo on it?

When you have a great brand, it extends beyond your products — it becomes an emotion and a feeling that people want to extend to everything.

Pantone sell colors. As abstract as it gets.

But the brand is so powerful that people are lining up to buy mugs, bags, and shoes.

You know you’ve done a good job when your brand has meaning, even on products that have nothing to do with what you sell.

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(Thanks, Lisa Gainor)

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  1. Hello Designers new clients to shout about: Paperly and GasPedal | Hello Designers - September 22, 2009

    […] Andy wrote a blog posting, “The Power of a Great Brand” on his blog, “Damn! I wish I’d thought of that!” about Hello Designer’s blog posting on Pantone colors. Read it here. […]

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