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Bob Garfield is blogging about word of mouth

Bob Garfield is one of greatest observers/critics of the advertising/media scene in his roles as Ad Age’s advertising critic and host of NPR’s On The Media. He’s also the funniest guy writing about marketing. Read his book.

He started writing about the changes in consumer control in a ground-breaking column called "Listenomics" and followed up with "The Chaos Scenario" — both are essential reading.

We started talking about word of mouth marketing a few years ago. Listen to a podcast of one of our conversations here.

Bob’s new book is on the way, and he’s blogging highlights.  Start reading here.

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