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Building a corporate culture, Part 2

I blogged a few weeks ago about The Geek Squad’s Robert Stephens talking about how they build a corporate culture.  Here is a video interview we did:


  1. Their employees get their drivers license photos re-taken in their Geek Squad uniform
  2. Encouraging positive word of mouth with blogger relations

Cimg2715Some other interesting notes on how Robert operates: 

  • He bring a crew with him to speeches, so the whole company can share in the experience.
  • They even have custom shoes with the Geek Squad logo in the heel

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  1. Jason Hu April 1, 2008 at 4:13 am #

    Great Interview, Andy :)
    I love the way he gives peer recognitions to his “agents”. And, it’s interesting that he says that the more you recognize/motivate your employees, the more they will innovate.
    What impresses me the most about him is that he “consistently” does little things for his customers—when was the last time that you heard a CEO personally scans all podcasts and uses Yahoo Pipes, Google Alert and RSS feeds to track word of mouth on the blogosphere?? In fact, I wonder how many Fortune 500 CEOs even know what Yahoo Pipes and Google Alert are??
    Now I know why the Geek Squad is so successful :)

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