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Cargill’s case study: How to spread brand awareness via social media

BlogWell DallasCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media.

You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, engaging internal and external audiences, and measuring it all — and you’ll see some brilliant presentations like this one from BlogWell Seattle:

One of Chris Obray’s big ideas: People love free samples. One way to build awareness around your product is to put it in the hands of your best talkers.

Cargill: Going Digital to Get to First Trial, presented by Chris Obray from GasPedal and on Vimeo.

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