See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

CD Baby: Personality Matters

CD Baby helps independent musicians sell their CDs. They are a very popular site, and they get great word of mouth.  Part of their success is the fact that they have a personality.  They are open, human, and fun. 

Take a look at this email forwarded to me by Rob Wolf of That Baby DVD, who is a seller on the site:

Hi Rob – 

I just sent you a direct ACH deposit for $____. It was CD Baby payment #______. If the bank numbers you gave us are correct, it should appear in your account in the next two days. 

Yes it’s good to get paid paid paid paid for making music! 

I hope I write you a million more checks.
I hope you write a million more songs.
I hope you get a million more fans who give you a million kisses all because of CD Baby.

Rob’s Lesson: Business processes are only mundane if you let them be! 

P.S. I’ll be writing a lot more about personality, and Rohit Bhargava’s new book.

P.P.S. Buy this album by Awesome

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Mike Cohen March 13, 2008 at 8:15 am #

    They’re really great people to work with. They also send an email for every CD they sell. I’ve been dealing with them for Jimi M’baye (, duplicating & shipping his CDs to them from here.

  2. Rohit March 13, 2008 at 12:31 pm #

    Thanks for the book plug and great example!

  3. Jake McKee March 13, 2008 at 9:14 pm #

    Rob (I think it’s Rob) makes it out to a lot of events, including this last weekend’s SXSWi conference. He always shows up with an Otis Spunkmeyer cookie oven and draws people to the booth with the sweet, sweet smell. Then you don’t mind hanging in the booth because if you stay long enough, maybe you can get your hands on another cookie without looking piggy.
    Very smart.

  4. Jeff Larche March 16, 2008 at 10:29 am #

    This is a great example of a more “human” company, and the success this humanity has reaped. Also, while I was working last night, you should know I was listening to Awesome’s “Beehive Sessions.” I have pretty eclectic musical tastes, and rely far more on friends’ recommendations than sales figures to determine my next musical vein of exploration. Awesome is a refreshing example of what’s out there in the long tail of modern music. What has The Arcade Fire wrought? In my opinion, lots of wonderful musical experimentation! :-)

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again