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Check out my podcast with John Jantsch of Duct Tape Marketing

As part of Make a Referral Week,
I joined John Jantsch for a podcast where we talked about a bunch of word of
mouth topics, including:

  • The difference between referrals and WOM
  • How word of mouth happens
  • How to create a word of mouth campaign
  • Simple examples of small business word of mouth success

Make a Referral Week ran from March 9-13 and was all about putting a dent in
the recession by shining a light on the efforts and impact of one small business
helping another. A big thanks to John for all his work in encouraging folks to
promote some of the truly fantastic businesses out there that show love for
their customers every day, regardless of the economy.

To listen to the podcast, click

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