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ConAgra Foods' case study: How we're using social media to increase brand engagement

BlogWellCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell DC:

One of Genevieve Mazzeo’s big ideas: If you empower them and make it easy, your fans and followers will give you a ton of helpful feedback you can use to make better products.

ConAgra Foods: Using Social Media to Increase Brand Engagement and Inform Business Decisions, presented by Genevieve Mazzeo from GasPedal and SocialMedia.org on Vimeo.

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