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I'll give you an iPad if you'll be my friend!

Imagine if you said that to a real person. It’s like saying, “I’m desperate for friends, but I’ll pay you to hang out with me.”

Folks, true friendship does not involve a cash transaction.

But advertisers make these awful offers every day, trying to buy friendship. Sad, desperate — and terrible marketing.

True friends are earned through loyalty, service, care, and shared good times.

In the classic words of Hugh MacLeod:


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