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Cookies on an airplane

Since 1986, Midwest Express Airlines has baked fresh chocolate chip cookies on every flight.

It’s such a simple thing. And everyone talks about it. Those cookies are legend, and they create millions of positive conversations every year.

IMG_2910What’s your cookie?

Is there one simple thing you can do to get your customers talking about you? It doesn’t have to be a fancy campaign — it just has to be one great reason to talk.

(I’m thrilled that Frontier, the new owner of Midwest, has continued the tradition.)

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  1. Gregg Marshall January 3, 2011 at 9:15 am #

    Just to clarify, Frontier didn’t buy Midwest.

    Both Frontier and Midwest were bought by Republic Airlines, which kept the Frontier name (and the cute animal ads) and the Midwest cookies.

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