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Designed to Deceive

This fake bill shows up from a business newspaper. No letter, no explanation.

Its only purpose is to trick the recipient into thinking that it’s a legitimate bill and accidentally paying it. It’s a simple con to make secretaries think that their bosses must have subscribed and then process the payment.

Forget the fine print claiming that this isn’t a bill. There is no doubt that deception is the goal. If you need the fine print to explain that something isn’t deceptive — it’s deceptive.

Too bad the editors of this fine newspaper don’t bust their own marketing department for such sleazery.

What do you think?


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  1. Anita Hovey January 4, 2011 at 4:38 pm #

    I was nearly fooled by two domain registration services when I was at my last job. Being fairly new when they arrived, I didn’t realize at first that they were from a different company than we were using and that they weren’t bills.

  2. Will January 4, 2011 at 9:20 pm #

    This company has done this for years. Just very poor business. As Anita mentioned, domain registrars (not GoDaddy from my experience) often do something similar – sending out false renewal notices hoping someone doesn’t realize this is not the current registrar. Again with very small print saying this is not a bill and does not reflect actual domain renewal.

  3. Rishi Rawat January 5, 2011 at 4:47 am #

    These letters make me feel bad for being a marketer. When marketing and sales get together to make a baby this is what happens.

  4. Cam Vacek January 5, 2011 at 7:25 am #

    Sleazy for sure!

  5. Roy Dahl January 5, 2011 at 1:11 pm #

    Bad for their reputation in my opinion.

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