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Did you notice that bit.ly is now bitly.com?

I blogged last year about how dumb it is to base your brand on a domain controlled by the Libyan government — or any other country where you don’t have a presence or a practical way to enforce your rights.

And we all know that Libya hasn’t been what you’d call a great place to do business.

Lesson: Your domain is your entire company. Don’t risk it all on a cute URL.

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