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Would you let a customer walk away for 40 cents?

IMG_0181Of course not. So copy this simple example and honor your competitor’s coupons.

A coupon holder is ready to buy, and you don’t want to lose them over a small discount. Especially if it’s one of your regulars who is being tempted by the competition.

Most of the time, your economics are the same as the competition’s and you can afford to match their deals.

And if not … you may have bigger problems.

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