See Andy's other stuff:

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Do you really need that?

Anything that slows down the purchase process is a bad thing.

Example: Does your web shopping cart ask what kind of credit card the customer is using? Your form can figure it out from the card number.

One less step = faster checkout = happier customer = more word of mouth and repeat visits.

Step 1: Find and remove anything between you and the customer’s money.

Step 2: Are your programmers thinking about less work for the customer or for themselves?

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