Target and Neiman Marcus are about as opposite as two retailers can be, but they share a common interest in high-end design — and attracting stylish women.
That is why this promotion is so smart: They released a joint line of products that you can buy at either store.
Neither is at risk of losing customers to the other — they are too different. But both brands benefit from the surprise of seeing them work together.
The result: A 7:00 AM line out the door on launch day.
Who can be your wing man?